insight sprint report

Autofill Form Fields

May 2026
168 respondents

questions

Q1

When filling out online forms, how often do you use autofill, saved details, password managers or similar tools to enter your information?

Q2

Tell us about your experiences with autofill, saved details or similar tools when completing online forms.
Always 23%, Often 43%, Sometimes 18%, Rarely 11%, Never 2%, Not sure 3%
2 in 3
use autofill always or often

Key Highlights

Autofill is already part of the form-filling experience for most people.

66% of respondents use autofill, saved details, password managers or similar tools often or always when completing online forms.

Another 18% use them sometimes, meaning 84% use these tools at least some of the time.

Autofill is not just a convenience layer sitting on top of digital forms. For many people, it is part of how they manage effort, memory, fatigue, accuracy, typing, privacy and trust online. This suggests that autofill is mainstream behaviour. Most people are not approaching online forms as a blank page they expect to fill manually from scratch.

Autofill is often designed as a secondary convenience feature but for many people, autofill reduces the effort required to complete online forms. It can reduce typing, support memory, limit fatigue, make mobile forms easier, help with password management and lower the cognitive load of repetitive digital admin.

Benefit depends heavily on whether the form has been designed properly.

Respondents described autofill working well when fields are clearly structured and recognised by their device or browser. They also described it failing when websites use unusual field formats, poorly coded inputs, awkward address structures, inflexible name fields, or payment fields that do not connect properly with saved details or password managers.

This makes autofill support a practical accessibility and usability issue. If someone uses voice-to-text, has low vision, experiences brain fog, finds typing difficult, manages fatigue, or simply needs to get through an online task before a timeout kicks in, autofill can be the thing that keeps the task possible.

There is also a trust tension. People value autofill, but they do not always trust it blindly. Many said they check the information before submitting. Some avoid saving payment, health or sensitive information. Others worry about old addresses, old phone numbers, wrong profiles, or details being stored somewhere they do not fully understand.

So the goal is not to push people into automation. It is to give them control.

A well-designed form should make it easy for people to use the tools they already rely on, while still making it simple to check, edit and correct information before submitting.

If your online forms do not work properly with autofill, saved details and password managers, you may be creating unnecessary barriers for the very people who most need the task to be simple, predictable and low effort.

“I love them. Less mental burden.”

“It helps reduce extra overload when I am already performing challenging tasks online.”

“As a person who primarily uses voice-to-text, this saves me significant time completing forms.”

“It means I don’t have to type as much to get basic information out.”

“I find them very helpful for remembering usernames and passwords. My brain fog can get very bad, so I really like these tools.”

“For medical forms, I have a lot of information saved on my phone to copy, otherwise I always forget something.”

“My biggest challenge is poor website design that doesn’t support autofill.”

“Quite often websites are not coded well enough for the computer to suggest these types of things.”

“Autofill often struggles with legal and preferred name.”

“I don’t like it when places reject my PO Box address because it doesn’t match the way they want the address typed.”

“I always check it first. But if it’s correct, I’ll absolutely use it.”

“I sometimes feel nervous about it being saved ‘out there somewhere’, but I also get anxious about remembering passwords or physically writing them down.”

“I abandoned a checkout process because the credit card field wasn’t properly tagged. I don’t remember my credit card details, and I couldn’t be bothered going into my password keeper to copy and paste them.”