Taking part in a Knowable Me interview is one of the most valuable ways you can help make products, systems, and services more inclusive.

Whether the topic is online shopping, transport, or healthcare, every conversation helps us understand what works for people — and what gets in the way.

Here's what you can expect when you're invited to take part.

Before your interview

You'll receive an email confirming the topic, time, and what we'll cover. We'll also include a short consent form that explains your rights and privacy, and what you'll receive as a thank-you for your time.

Most interviews are online using Google Meet, though we sometimes meet in person. You'll always know what to expect in advance.

If you use assistive technology or need any adjustments — like live captions, an interpreter, regular breaks, or anything else — just tell us. We'll make it work for you.

We encourage you to think about moments that stand out before the session: times something worked well, or times it didn't. The details you remember most vividly are usually where the best insights come from.

During the conversation

You'll usually meet with one or two researchers. It will never be just you with a whole heap of strangers watching.

We'll start with a quick introduction and outline what we'll talk about. If you've given permission, we'll record the session so we can capture your exact words rather than rely on memory or notes.

Our role is to listen. We might ask follow-up questions to understand your experience more deeply, but you can always skip a question or ask for clarification.

Some people give short, clear answers. Others tell stories. Both are valuable.

After the interview

Your responses are stored securely and kept confidential. When we analyse the results, we look for patterns across many interviews — never singling anyone out.

You might later see the findings in a report or article, but always as part of a collective insight. For example:

"Many participants told us they struggled to verify their identity using two-factor authentication apps."

You'll never be personally identified.

Once the project is complete, we'll send you a short update so you can see what your contribution helped shape.

And most importantly, within two business days, you'll receive an email with your gift card reward or incentive for participating.

Why it matters

Every interview adds to a bigger picture of how people experience the world — the barriers they face, the tools they use, and the small changes that could make things easier for everyone.

When you take part, you're helping us show organisations what inclusion looks like in practice.

It starts with one conversation. It can lead to lasting change.

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